Where is the Apple key?

Ckeyzh2 When I first saw the new aluminium iMac I was astonished by the design of the product. When I saw the keyboard, I couldn’t not help but notice a very important thing – there was no apple logo on the command key! Instead, it was written “command” on the key which in my opinion, was much uglier then having an apple logo and a command sign on it. Later I realised that Apple did that on purpose. You are probably wondering why would Apple get rid of the apple key logo? The answer is simple – Windows switchers! Apple is doing everything nowadays to attract Windows users switch to using Mac and therefore trying to make Windows users feel at home with Apple products. What about us loyal Mac users? We are not important as we already know everything about a mac? They don’t care about us anymore? Unfortunately, it seems that way. Windows switchers are mostly confused when you tell them “ hit the command or apple button” they don’t know where that key is and it takes some time for them to get used to it. Apple figured all that and rushed to make it easier for them by simply putting command sign on to the key. The command key was the icon of the Mac community, and now Apple has taken it away from us. What is next, putting a Start sign on the Finder logo in Leopard? I always thought Mac users come first for Apple but it seems like I was wrong.

4 Responses to “Where is the Apple key?”

  1. Andrea Says:

    I share your view. Even if I am one of those who should be attracted by this, I can do anything except blame this choice. I mean, it would be way better to keep the Apple logo, because if on Windows you have the Windows logo, on a Mac you’d have an Apple logo. Right?

    It would have been a matter of coherence and I think that most of the switchers would have benefited by this, even if the key combos didn’t have the same meanings. Windows-S doesn’t Apple-S :)

  2. lifesmile Says:

    Here in Europe a lot of apple-user (maybe nearly all) are using the term “apple-o(pen)” and similar. we dont use “command”.
    i guess that switcher (if they are not blind) would easily find the “apple” on the keyboard.
    its a shame that this key is removed and maybe its a big mistake (like a mercedes without a “mercedes-stern”)…
    IF APPLE-COMPUTERS BECOME INTERCHANGEABLE, EXPECTED WINDOWS-USERS COULD ASK WHY THEY SHOULD SWITCH!
    loyal apple-users in europe are used far more not to be important for apple!! we are used to that for more then 10 years…

  3. Timmi Says:

    Save the Apple key !

    http://apfeltaste.wordpress.com/

  4. loreen Says:

    IMO that’s a design choice, they also remove the option symbol. By replacing the signs with “option” or “command” written on the key, it’s also easyier for switcher, but I don’t see this development as a step towards Windows.
    I love the new Keyboard-design!

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